See movies
in everything

Hollywood Channel, since the 90’s, is the most watched cinema channel in Portugal. Much of the cinema culture of the Portuguese is due to the wide reach of the channel. In this campaign, “see movies in everything” (só vês filmes à frente?), we tried to translate the brand concept “cinema at home” (cinema em casa) to daily situations where a character see himself inside a movie.
My Role
Conceptual Idea, Art Direction

With
João Almeida Santos, Tiago Viegas, Francisco Chatimsky, Mafalda Quintela, Diana Antunes, Frederico Van Zeller, Joana Peixoto