To the Root
of the Question
Dercos is a haircare line from L’Oreal. The brand was releasing a new brand identity globally, more focused on the cientific and medical language. Our task was to make a digital local campaign that presents their new visual approach, focusing the message on how the life style of each person influences their hair problems. We came up with the campaign concept “to the root of the question” (na raiz da questão) and made a series of animations with a minimalist aesthetic, as if we were seeing evertyhing through a microscope.
My role
Concept ideia, art direction, illustration
With
João Almeida Santos, Tiago Viegas, Pedro Benvindo, Barbara Peixoto, Joana Peixoto
Concept ideia, art direction, illustration
With
João Almeida Santos, Tiago Viegas, Pedro Benvindo, Barbara Peixoto, Joana Peixoto
