Hollywood Channel

See Movies
in Everything


Hollywood Channel, since the 90’s, is the most watched cinema channel in Portugal. Much of the cinema culture of the Portuguese is due to the wide reach of the channel. In this campaign, “see movies in everything” (só vês filmes à frente?), we tried to translate the brand concept “cinema at home” (cinema em casa) to daily situations where a character see himself inside a movie.

My role: concept ideia, art direction, photography art direction
With: João Almeida Santos, Tiago Viegas, Francisco Chatimsky, Mafalda Quintela, Diana Antunes, Frederico Van Zeller, Joana Peixoto

We also produced some portraits to complement the campaign on other mediums and a sequel of the main film.